My portrait by Theo.jpg

Photo by Theo McElroy



Art Director / Creative Director, Roy Tuck has worked for several of the world’s most prestigious advertising agencies, such as Y&R and Ogilvy. Over the course of his career, he’s created and supervised memorable, award-winning TV and print campaigns for dozens of iconic consumer brands. Dr Pepper, Coca-Cola, Jamaica Tourism, Jell-O Pudding Pops, Hershey’s Kisses, Huggies, Maxwell House, Vasserette Lingerie, V-Tech Learning Toys and Valvoline Motor Oil, just to name a few.

Around 2000, Healthcare became a hot category and Roy made the leap, helping to launch the blockbuster DTC drug, Claritin and the Prevnar Vaccine. Soon after, he found himself at Pharmaceutical agencies creating communications for a wide range of drugs targeting physicians and other healthcare professionals.

In 2005, he made the decision to go the freelance route. Since then, he’s been working directly with agencies, consultancies and the in-house creative units of major corporations.

Roy is also a professional cartoonist. Visit for the fun of it.